Andrew Reynolds Entrepreneurs Bootcamp 2009

I have just spent the weekend at the O2 Arena at Andrew Reynolds Entrepreneurs Bootcamp 2009, which was an interesting event with some great speakers and authorities on topics such as Internet Marketing, Copywriting, Google Adwords, Direct Response Marketing, Ebay and Motivation.

Bootcamp09 300x127 Andrew Reynolds Entrepreneurs Bootcamp 2009

The speakers over the 2 days were Andrew Reynolds himself plus Pat Mesiti, Adam Ginsberg, Armand Morin, Brett McFall, Kirt Christensen, Andy Harrington, Simon Coulson, Chris Howard, Tom Hua & Joel Comm. What a line up, safe to say that I learnt loads of useful tips and techniques, which I will share with you….

Day One

Pat Mesiti – Pat is a motivational speaker often referred to as “Mr Motivation”. As an income acceleration coach he harnesses people’s potential with his passion to equip and empower individuals and businesses to experience growth and prosperity to its fullest.

His key message was about shifting your mindset to build bigger results.
It’s an important message which often isn’t acted upon. If you are all that you want to be now then Congratulations! But for the rest of us who strive for something more then part of the reason that you haven’t got it yet is because your mindset is probably not where it needs to be and therefore you need to shift it.

“Where your focus is today your future is tomorrow”

Adam Ginsberg – An Ebay authority, regarded as the “No.1 Ebay Trainer in the World”, Adam helps get people started on Ebay and takes their business to the next level.

He offered insights into Ebay trends and statistics, perhaps the most significant of which was the growth of ‘Buy-It-Now’, which is now used by 50% of Ebay buyers, demonstrating that people on the internet want goods and services now. This just goes to show that Ebay can be a useful marketplace for information products (subject to meeting Ebay’s rules & regulations of course!) as people want things quickly.

Armand Morin – Armand was a particular highlight that I was looking forward to as he is one of the World’s best known Internet Marketers having been online for 13 years generating over $76M in that time! Certainly someone who would be able to teach me some useful techniques…

Armand’s main point was around the importance of long term relationships and recurring income.
He presented a simple 3 step system for success:
1) Find a ‘hungry’ mass market
2) Give away a free product or newsletter
3) Sell them a membership site

Evidently he talked around the importance of delivering good content and value as without this you are dead in the water, but based on Alex Jeffreys teaching and ethics and my approach this should be a given in any case.

Stripped down to its bare bones the system is simple yet so effective and will repay you over and over again.

I was fortunate enough to catch Armand for a chat in between one of the sessions and you can see a picture of me meeting him below. He offered further advice which I will cover in a separate post at a later date.

DSC07601 Andrew Reynolds Entrepreneurs Bootcamp 2009

Brett McFall – Brett is a Copywriting Guru, widely acclaimed as Australia’s best direct response advertising writer. He is also co-founder of the World Internet Summit (with Tom Hua), the World’s largest IM seminar.

Brett divulged a useful 7 step formula for making money online GUARANTEED.
1) Find a hot niche market (the rest is easy!)
2) Create a product which gives your market what they want
3) Create a powerful, compelling sales message
4) Design a simple website that converts prospects into buyers
5) Bring Traffic to your site using the Internets’ best search engines (free & paid traffic)
6) Use e-mail to turn even more people into customers
7) Have an army of affiliates to sell your product

Again another simple system, yet useful as it lays out the steps in an easy manner and you can map your progress through them and into profit!

Kirt Christensen – Kirt is an Adwords Guru, with over a decades worth of experience as an Adwords Qualified Individual he talked extensively on how to achieve a high Adwords ROI.

He outlined a 5 step system to Adwords success:
1) Sell what people are buying
2) Do Adwords Right! (deliver quickly and obviously what people want)
3) Track, Track, Track
4) Testing
5) Funnelise and monetize

I know that a number of people have mixed feelings about PPC, and it’s a technique that I don’t currently employ, however its one that remains a key strategy for the future as PPC has virtually no feedback delay which means you can be in business in about 10 minutes starting to see results.

Hopefully this has proved an interesting summary of the first day of the event, let me know your thoughts on the information thus far as it is just scratching the surface of my notes. I will post about Day Two later this week.

36 Comments

  • By Rod Macbeth, October 5, 2009 @ 10:25 pm

    I've just viewed the videos of another seminar that had Kirt as a speaker. He does know his stuff.

    A couple of interesting things on eBay from this seminar:

    I can't remember the exact figures but eBay has more searches each day then Google and, I believe, MSN and Yahoo.

    PayPal, which is owned by eBay, has more customers then all of the major credit cards combined except for Visa. Visa is larger then PayPal…for now.

    Most people think that buyers go to eBay for cheap deals but price is actually the third lowest consideration.

    Cheers,
    Rod

  • By Tomharvey, October 5, 2009 @ 10:50 pm

    Rod

    Kirt was very interesting and had some useful tips, however Adwords is not something that is for me at the moment as there is so much else to do! Ebay is an interesting one though as you rightly say search numbers are vast and this is usually buyer traffic as people enter the marketplace to try and buy something. What I thought was interesting was the move from traditional auction to buy now, echoing the facts that people want things now and also price is not always the main driver. Thanks for stopping by.

    Tom

  • By avis, October 6, 2009 @ 12:02 pm

    Hi Tom,

    I was going to go to Andrew Reynolds Entrepreneurs Bootcamp 2009, just miss out..By your post I have missed out big time. Adwords isn't something that am into at the moment neither, maybe in the future.

    I have sold on ebay before and what I notice is people are more likely to buy from you based on your customer service feedback and your product description, they like to see a picture/video and a detailed description… the price comes last.

    People would rather buy your product at a higher price, knowing that the customer service is good and they can see what their buying.

    I can't wait to read your up coming post of day two of the event.

    Kind regards

    Avis

  • By Andrew Vaughan, October 6, 2009 @ 4:28 pm

    Hey Tom,

    Looks like a jam packed bootcamp.

    What did you think of Andrew Reynolds? I ask, because I've come across a few people in the last few months who aren't too complimentary.

    Brett's 7 step formula looks simple – given the hot market and the great product.

    Talk soon,
    Andrew.

  • By Tomharvey, October 6, 2009 @ 8:03 pm

    Andrew

    I've heard mixed reviews about Andrew too. Whilst I haven't used any of his products myself, his approach is a logical one and he does seem genuinely interested in helping people however there is no doubt he is a very shrewd businessman and does very well for himself. Brett was a very nice chap and broke down the steps very simply which is all we sometimes need to focus in on as it is very easy to over complicate things and lose our way. Thanks for stopping by.

    Tom

  • By Tomharvey, October 6, 2009 @ 8:41 pm

    Avis

    Shame that you couldn't make it. I would love to report that on day two I won Andrews Bentley (competition was one of the main benefits of attending!) but sadly it wasn't to be!! It was a good weekend providing you didn't get caught up in the sales pitches and whip out your wallet… All the speakers delivered quality content and tips and tricks and it was good to see and hear from the guys in terms of their backgrounds and successes. I found this year was a lot more IM focused than previous years which was good from my point of view given recent interest and business development. The second post will probably go up on Friday or Saturday so please check back. Thanks

    Tom

  • By Paul Wilson, October 6, 2009 @ 8:44 pm

    Hey Tom,

    Looks like you had a pretty awesome weekend, and learned a few good tips :-)

    I will look forward to your next post on the rest of the seminar!

    Talk soon,

    Paul

  • By Tomharvey, October 6, 2009 @ 8:51 pm

    Paul

    Certainly was a full weekend, 9 – 9.30 each day, but well worth it!!

    Cheers

    Tom

  • By tom, October 6, 2009 @ 9:46 pm

    Hi Tom
    I will be honest tom,i have never heard of any of these people you mention in your post.Maybe that says something about me.
    But i would like to thank you for dropping by my blog,thought i had better repay the favor.
    And I'm glad i did.How to make a blog header,i will definitely give that a go.
    Tom you have such great content here,I'll be back tomorrow to take another look.

    Tom Shaw

  • By Tomharvey, October 6, 2009 @ 10:04 pm

    Tom

    Thanks for stopping by. The guys are some of the big names on the speaker circuit but in some cases operate quietly online making their money. You should be able to find them quite easily on Google. To be honest its probably a good thing in some ways as you havent bought any of their products in that case!! I've got a few of theirs and many others…. All the best

    Tom

  • By James Howard, October 7, 2009 @ 11:37 pm

    Hey Tom,
    Another packed post there.

    I think Brett McFall has the system down it tends to get over complicated but as Alex would say K.I.S.S

    Looks like you had a good weekend but I want to know, how did you manage to stay focused with all the different subjects covered and that was just day one?

    Can't wait for your report on day 2.

    Cheers,

    James

  • By Jacinta Dean, October 10, 2009 @ 2:55 am

    Hi Tom,

    Isn't Brett and Tom great Guys!! :D

    I went to World Internet Summit here in OZ back in March and absolutely loved it. Have read Brett's book plus recently did his Make Money while you sleep seminar and most recently "Dream Life Seminar" here in Melbourne.

    I am a big believer in going to seminars if you can. They are great places to network, meet new people, be inspired, learn, etc etc.

    Stay Inspired and Be Good To You!

    Jacinta :D

  • By Tomharvey, October 10, 2009 @ 12:53 pm

    Jacinta

    Thanks for stopping by. Yes Brett was very interesting and I'm intending to make it to one of the World Internet Summits, sounds like a good time! Thanks for your feedback on Brett's seminars, certainly interesting to know for the future. Have a good weekend,

    Tom

  • By Tomharvey, October 10, 2009 @ 12:56 pm

    James

    Good point made by both Brett and Alex, its all too simple to overcomplicate the process and get bogged down in all the info and systems out there. It certainly was a packed weekend, I was frantically scribbling down notes and have been reviewing them and picking out the bits that are relevant to my current plans and endeavours! I am one of those people that likes to know a bit about everything so I can get an overview and dig deeper if and when I need to so I enjoyed the broad topic coverage. I'll get the second installment up over the weekend. All the best

    Tom

  • By Michael Appleton, October 10, 2009 @ 3:15 pm

    Hey Tom, thanks for your comment over on my blog.

    Seems like you had a great weekend in London, what an incredible lineup and thanks for the links to their blogs :D

    Can't wait to hear about day 2.

    Take care and talk soon,
    Mike Appleton

  • By Norene, October 10, 2009 @ 6:56 pm

    Tom,
    It sounds like the bootcamp was fabulous! What a great opportunity for you! Thanks for sharing it with those of us who could not attend. -Norene

  • By Tomharvey, October 11, 2009 @ 2:51 pm

    Mike

    Thanks for the return visit. Certainly was a packed weekend and got some great info and networking with the guys. There is loads more great stuff ontheir individual sites. Ill be getting the second installment up later so keep an eye out for it. All the best

    Tom

  • By Tomharvey, October 11, 2009 @ 2:52 pm

    Norene

    No problem, always glad to share hints and tip with my readers so that we can all progress on our journey to success. Have a great weekend

    Tom

  • By Paul Lear, October 13, 2009 @ 1:19 am

    Hey Tom,

    Great post, from what I had time to skim through anyway. I will definitely have to come back here and read the whole thing, when it's not so late at night. ;)

    I'm off to my first workshop in a couple of weeks, it's going to be hosted by Lee McIntyre in Manchester, you probably know about it?

    I look forward to meeting you there, if you manage to make it?

    Paul.

  • By Franck Silvestre, October 13, 2009 @ 8:29 pm

    K.I.S.S. I like this. Armand's technique is good. he does what he preaches. You can find his free IM newsletter on every website on the web.

    Plus I made a bunch of money with his products as an affiliate.

    Franck

  • By Tomharvey, October 13, 2009 @ 11:53 pm

    Franck

    Thanks for stopping by. I found Armand to be very informative and I do use a number of his products which I have been pleased with. Good to hear of your success promoting Generator products. All the best

    Tom

  • By Tomharvey, October 13, 2009 @ 11:55 pm

    Paul

    Thanks for taking a look, have almost finished the second update so keep your eyes peeled for more reading!! I'm not sure if I can make Lee's workshop unfortunately which is annoying as I know some of the guys and Alex went last time and said it was good value. I'm trying to see what I can do to shift commitments, let me know how it goes if I can't get there!!

    Tom

  • By Dave Robus, October 14, 2009 @ 11:59 pm

    Great post on the bootcamp Tom. Sounds like you took as much interest as I did. We should definitely compare notes in the near future.

    I have been inspired massively by the 2 day event and believe that it will help us all to be spurred on to greater things.

    Dave Robus
    http://www.daverobus.com

  • By Tomharvey, October 15, 2009 @ 12:10 am

    Dave

    Thanks for stopping by. Indeed there was a lot of inspirational material and food for thought. Look forward to swapping notes and doing business in the future. All the best

    Tom

  • By conrad, October 30, 2009 @ 12:08 pm

    Hi Tom ,like yourself found the content of the two day bootcamp very interesting and informative.Trouble is now with so much concentrated information that it frustratingly seems to be a job on its own just to work out where and how to put the first foot forward,whilst trying to put time into a fruitless retail shop just like we seen on Andrews video of his Father…..

  • By Rob Canyon, November 1, 2009 @ 7:02 pm

    Tom,

    Very cool seminar you were at. Always wanted to meet Pat Mesiti. And I think Adam Ginsberg is one of the greatest stage speakers there is.

    Sounds like it was totally awesome.

    Got to get to the next… Know when it is ??

    Cheers,

    Rob

  • By John Tanner, November 15, 2009 @ 9:21 pm

    Hi Tom,

    Sounds like a really interesting seminar.
    Over the last month or so, have you managed to put any one particular tip into action.
    I'd be interested to read about that.

    Keep in touch
    John

  • By James Collett, December 28, 2009 @ 8:32 pm

    This was a crammed event. It was crammed a great deal with sales hype for the system or product promoted by each speaker. This was the first event of its kind that I have attended. This was made possible for me by the low entry cost (all for charity etc).

    Some speakers abused their opportunity to ply their wares. Being a newbie, I was not prepared for the merciless onslaught of sales pitches.

    Nevertheless I managed to get down quite a lot of useful notes. I liked Andy Coulson and Tom Hua; they were for me the most believable speakers.

    I bought Tom Hua's PRIMO system with my father-in-law, who attended also. I have worked right through the generation of the automated ebook system. The system is good technically, although the interface sucks out loud. It is disintegrated and lacks flow and clarity.

    Currently I am struggling to see how I can create a positive cash flow; the use of Adwords has for me been a 100% flop.

  • By Tomharvey, January 6, 2010 @ 1:15 am

    Conrad

    Thanks for stopping by, always interesting to hear other opinions of the Bootcamp. How are you getting on a few months on now?

    Tom

  • By Tomharvey, January 21, 2010 @ 12:01 am

    Thanks for the update, how do you find Chrome? I mainly use IE but also Firefox

  • By Tomharvey, January 21, 2010 @ 12:02 am

    Polprav

    Thanks for stopping by and hope you are well. Of course thats fine to use the info and link back. All the best

    Tom

  • By Tomharvey, January 21, 2010 @ 12:07 am

    Rob

    I've seen Pat speak twice now and he is one of the most energetic speakers I have come across. Always delivers plenty of good content and whilst his programs are not for me just yet, certainly seem to have benefit and are popular.

    Adam was also very interesting, particularly if you are or have been an Ebayer. Some of the tools that he has developed, including the templates looked fantastic and certainly made the whole Ebay process a lot more automated and less manual which is what we all strive for.

    Bootcamp is usually an annual event in the second half of the year so guess its best to keep an eye out. Ill post an update as and when I hear anything and hopefully we can meet up! All the best

    Tom

  • By Jess Jones, February 14, 2010 @ 8:39 pm

    Dude, that kinda makes sense when you actually think about it.

    jess
    http://www.isp-logging.net.tc

  • By Andrew Reynolds fan, June 3, 2010 @ 12:52 am

    It was a good weekend, except for the tube strike.

    The most poignant moment was andrew, visibly moved by the situation in south africa, handing out the metal roses made by someone in the townships.

    I think he really does care.

  • By Tomharvey, August 11, 2010 @ 7:44 pm

    Yes the transport wasn't great but at least most people managed to get there one way or another!!

    It's nice to see that he does give back – both in terms of giving that business to the local craftsman (giving the gentleman a rewarding challenge which he achieved!) and also in the donations that the Bootcamps raise for worthy Charities.

    Did you take up any of the programs or offers – would be great to hear how you are progressing if so….

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