Revealed: The Secret Listbuilding Tactic Of The Gurus

Hello again everyone, its been a while as I have been away on holiday, which has given me plenty of time to reflect back on what I have learned thus far and to refine my plans and strategies for online success.

Whilst I am still relatively new to online business, I have been learning diligently with some of the best guys out there, particularly Alex Jeffreys as detailed in my earlier post Failing to plan is planning to fail.

So far it hasn’t been often that I am asked to review products online, usually I just get offers to promote the “next big thing” as an affiliate, but today this post is very unique.

I have been asked by one of my mentors, Ray Johnson, to review his brand new course, entitled “Adswap Masterclass”, which has been quite timely as I continue my development and quest to grow my list.

Adswap Masterclass by is a complete step-by-step video training course that teaches you how to set up a mammoth sized and more importantly profitable subscriber list in record time. (To the tune of 10,000 subscribers in under 10 weeks!)


Basically, in the era of immediate information, the course is web based and is made up of 10 training modules plus an array of extra good FREE stuff, like a 36 page FREE eBook in which, most of the teaching is done by Ray himself. The teaching is really easy! Like you were back in school, which I could actually relate to and enjoy.

Soon afterwards, Ray, follows up what he teaches you with step by step screen capture videos so you can look over his shoulder and learn how to actually apply what you’ve learned from the eBook.

The modules cover everything from the very basics of:

What an Adswap is…
How an Adswap works…
How to approach marketers for an Adswap…
How to build an Adswap database to CATAPULT the size and profits from your list…
Adswap instroductions to build your “network”
…and pretty much everything you need to know in order to have a EXTREMELY profitable
list built on FREE Adwaps…

Once you’ve grasped the basics in the eBook, the video series moves on to help you implement all the processes step by step, and is very detailed! There’s far too much to mention here.

I was pleased to find that this wasn’t just another out-dated course where the links don’t even work anymore. This is really cutting edge stuff, and Ray makes it possible for anyone to build a massive list fast, while making money money than you can handle.

It is an ideal complement to the free listbuilding report that you can grab from this blog (enter your details on the top right to get it sent straight over to you). But aside from all the fresh stuff, I think my favorite part is just knowing that I now have another string to my bow to help me succeeed now.

All I have to do is follow Ray’s easy advice.

The title “Adswap Masterclass” is rather apt because it really is a masterclass in growing a huge list, whilst profiting fast:

===> Without spending a dime
===> Without travelling ther globe to seminars
===> Without getting frustrated from JV rejection

In all honesty, “Adswap Masterclass” gets a massive plus from me and I hope it’s still free when you read this so you can run over and snatch up a copy for yourself, you’d seriously be mad to miss it.



 P.S. If you have experience of the course, please feel free to leave your comments.


  • By Norene, September 8, 2009 @ 2:31 pm

    Tom — thanks for the link to the adswap! I'll check it out. -Norene

  • By Paul Norwine, September 9, 2009 @ 5:07 pm

    Hi Tom,

    Sounds like a pretty good product. Let me know how it works out for you once you've had a chance to go through and apply the material? Thanks, brotha!


  • By Rob Canyon, September 9, 2009 @ 11:45 pm


    Everyday I keep hearing more and more about ad-swaps.

    Got to get into this a bit more because they seems to be such great list-builders.

    Thanks for shedding more light on the topic.



  • By marcus passey, September 10, 2009 @ 3:04 pm

    Hey Tom

    How are ya my man?

    Mate I am just starting to get into adswops so this will be very useful for me mate, I just need to get a decent product at the moment I am doing giveaways.

    Hey just noticed that you fancied doing the three peaks challenge, I wanna do it just to test myself cant even walk up my stairs without getting breathless.

    speak soon


  • By Alan Sechser, September 12, 2009 @ 7:42 pm

    Hi Tom,

    I've been building my list up and looking forward to doing ad swaps soon. This product comes up at a great time.

    How many people does Ray recommend you have on your list before doing swaps?

    Your blog is looking real nice!


  • By James Howard, September 13, 2009 @ 8:50 pm

    Hey Tom,

    Very detailed review, I have seen the emails from Ray and I know he does good stuff, but I am focused on other things at the moment.

    I would say to others though that Ray is a top guy and when I first came across him just after I had bought the butterflymarketing script, he said if I had any problems setting up the script let him know and he would help me out.

    This guy likes to over deliver and really knows his stuff.

    Just my thoughts on Rays products.

    Take it easy,


  • By Paul Wilson, September 13, 2009 @ 9:58 pm

    Hey Tom,

    Adswaps seem to be popping up all over the place, and although I have only done one so far, I am looking into this further this week!

    I will definitely take a look at the course :-)

    Talk soon,


  • By Tim Owen, September 14, 2009 @ 6:37 pm

    Hei from Norway Tom,

    I've given Adswap Masterclass a review and it gets a thumbs up from me.

    It has courageously begun what I'm sure will be many products centered around the growing popularity of adswaps.

    A good "setting of the bar" for this new topic in our market.

    Thanks for the post on our blog, that helped me to learn more about you here.

  • By Nicholas Klein, September 15, 2009 @ 10:57 pm


    Glad you're back to posting awesome content. Great to connect here :)


  • By Andrew Vaughan, September 16, 2009 @ 9:40 am

    Hey Tom,

    This particular system from Ray Johnson looks very good.

    I'm currently focusing on other areas, like Giveaways, but also have to build my list a bit more first – as you can't really do an adswap without your own list.

    Anyway mate – please let me know how you do with this. I'd be very interested to see how it goes for you.

    Good luck,


  • By avis, September 16, 2009 @ 10:56 pm

    I am still building my list at the soon I get a big enough list, will be doing adswaps. Adswaps is great it would save alot of time in promoting your products.


  • By Julie Newman, September 24, 2009 @ 1:44 am

    Hi Tom,

    I'm also working on different tasks right now but will be back to check out your update!

    ~ Julie

  • By Paul Hooper, September 27, 2009 @ 6:02 am

    Hi Tom,

    This is something close to my heart as I have put my main focus on list building over the last couple of months and ad swaps have played a major part in that. I am also creating a product on list building that focuses on Ad swaps and Giveaways.
    In my opinion, ad swaps are the best way to grow you list for free.

    Thanks for sharing Tom.


  • By Tomharvey, September 30, 2009 @ 1:01 pm


    Great to hear that you're having success with adswaps and giveaways. Im focusing on building my list and making my offering slightly broader then will be looking for more adswap partners from within the MWA2.0 community so let me know if you're interested. Cheers


  • By Tomharvey, October 5, 2009 @ 12:46 pm


    Thanks for stopping by, look forward to seeing you again and best wishes for your tasks!


  • By Tomharvey, October 5, 2009 @ 12:47 pm


    Thanks for the visit. I found that Giveaways were a great initial source of subscribers to build the list to a level where you can start to look at adswaps to push it to the next level.

    All the best


  • By Tomharvey, October 5, 2009 @ 12:51 pm


    Thanks for coming over. Hope that you are having successs with your swaps, would be interested to hear how you are getting on….


  • By Tomharvey, October 5, 2009 @ 12:53 pm

    Hi Tim

    Thanks for the visit and your comments. I agree that adswap material will become more prevalent moving forwards as people start to understand that benefits of forging good relationships and helping each other out. As long as we are all focusing on delivering quality content and value then it makes sense for everyone involved.

    All the best


  • By Tomharvey, October 5, 2009 @ 12:58 pm


    Thanks for stopping by. I found Giveaways were a good source of signups initially helping me to build the list to the first hundred so that I could get to the sort of size which enables me to start with adswaps. Hope your list building is going well and maybe we can do an adswap in the future…


  • By Tomharvey, October 5, 2009 @ 1:01 pm


    Thanks for the visit. I have been dealing with Ray for a while now and have found, like you, that he is always very helpful and delivers what he promises. He has been a useful sounding board for me as I undertake this journey, and his products are usually genuine and straight forward. Hope things are going well for you.


  • By Adwords Managment, April 13, 2010 @ 12:24 am

    Sounds interesting. List building is critical and can be a challenge to implement. Thanks for the link to the free list building report.

  • By Tomharvey, August 11, 2010 @ 7:53 pm

    No problem, hope the list comes in handy. The list is the lifeblood of most internet businesses as if you were left without anything else at least you could work that and develop it again. The thing a lot of people miss is the need to build relationships with your list rather than to just push endless products (leading to high unsubscribe rates of course!). All the best in your endeavours, let me know if I can help at all….

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