Unless you have been under a rock or without an internet connection/access to the media/out of the loop then you don’t need me to tell you that Social Media and Web 2.0 is all the rage…. and Social Media Traffic is HOT!!
So I thought I would do a series of posts highlighting how you can get on the bandwagon and cash in on this popular medium. Ill be showing you some of the great traffic techniques; the main sites, what they are, what they do, why you should get involved, and some tools to help you along the way. Sound good??? Todays feature will be on Twitter
Twitter is one of the biggest Social Media sites and is a microblogging site allowing users to send 140 character text based posts called “tweets”.
Tweets are publicly visible messages (by default, although you can restrict them) which can be anything the post originator desires, from how they are feeling & what they are up to, to statements and marketing messages or even calls to action. There really is no limit!
So why should you care and what use is this to you? Perhaps you already think that you know too much about other people through gossip, press and idle conversation…. well there is something about the human mind which is curious in nature and we all love a story, rumour or scandal as much as the next person. More importantly we like to be kept informed and often to feel like we are up on current affairs and goings-on. This is why these type of sites thrive!
The main reason to get involved as a marketer is traffic, the lifeblood of any online business. And boy does Twitter get some traffic!!
What most people don’t seem to realise is that Twitter is still pushing record growth and expanding. The novelty may well have worn off somewhat for the early adopters of Twitter, but the masses are finally discovering it and how to Tweet and overall activity is higher than ever before as the following Quantcast data shows:
Thats some 44M monthly viewers in the US alone in July 2010!! Fancy a share of that or think that some of that exposure would help your business/product/service??
Integration with popular news and content sites (Re-Tweet buttons), search placements within Google and mobile applications have all played their part in increasing exposure to Twitter and the Millions of daily tweets.
I have started to use Twitter with some success and am in the process of building my following (3,514 as at 1st Septmber) and I would like to recommend some of the following tools to help you do the same.
Alex Jeffreys Tweeting With You Free Training - My mentor Alex Jeffreys free Twitter training videos and resources.
Twitterfeed - service that tweets the last posts published in a blog via the RSS feed. You can feed your blog into Facebook, Twitter and more.
and my personal favourite which is not just good for Twitter but for your general market research and trend insights:
Stuff to Tweet - highlights trends not only on Twitter but a number of other news, social media, video and photo sights. This one is golden and well worth adding to your favourites!!
Once again I hope this has provided some value and insight and some useful resources. Would be interested to hear your thoughts and feedback and any experiences so please use the comments box below….
Until next time,