I have just spent the weekend at the O2 Arena at Andrew Reynolds Entrepreneurs Bootcamp 2009, which was an interesting event with some great speakers and authorities on topics such as Internet Marketing, Copywriting, Google Adwords, Direct Response Marketing, Ebay and Motivation.

The speakers over the 2 days were Andrew Reynolds himself plus Pat Mesiti, Adam Ginsberg, Armand Morin, Brett McFall, Kirt Christensen, Andy Harrington, Simon Coulson, Chris Howard, Tom Hua & Joel Comm. What a line up, safe to say that I learnt loads of useful tips and techniques, which I will share with you….

Day One

Pat Mesiti – Pat is a motivational speaker often referred to as “Mr Motivation”. As an income acceleration coach he harnesses people’s potential with his passion to equip and empower individuals and businesses to experience growth and prosperity to its fullest.

His key message was about shifting your mindset to build bigger results.
It’s an important message which often isn’t acted upon. If you are all that you want to be now then Congratulations! But for the rest of us who strive for something more then part of the reason that you haven’t got it yet is because your mindset is probably not where it needs to be and therefore you need to shift it.

“Where your focus is today your future is tomorrow”

Adam Ginsberg – An Ebay authority, regarded as the “No.1 Ebay Trainer in the World”, Adam helps get people started on Ebay and takes their business to the next level.

He offered insights into Ebay trends and statistics, perhaps the most significant of which was the growth of ‘Buy-It-Now’, which is now used by 50% of Ebay buyers, demonstrating that people on the internet want goods and services now. This just goes to show that Ebay can be a useful marketplace for information products (subject to meeting Ebay’s rules & regulations of course!) as people want things quickly.

Armand Morin – Armand was a particular highlight that I was looking forward to as he is one of the World’s best known Internet Marketers having been online for 13 years generating over $76M in that time! Certainly someone who would be able to teach me some useful techniques…

Armand’s main point was around the importance of long term relationships and recurring income.
He presented a simple 3 step system for success:
1) Find a ‘hungry’ mass market
2) Give away a free product or newsletter
3) Sell them a membership site

Evidently he talked around the importance of delivering good content and value as without this you are dead in the water, but based on Alex Jeffreys teaching and ethics and my approach this should be a given in any case.

Stripped down to its bare bones the system is simple yet so effective and will repay you over and over again.

I was fortunate enough to catch Armand for a chat in between one of the sessions and you can see a picture of me meeting him below. He offered further advice which I will cover in a separate post at a later date.

Brett McFall – Brett is a Copywriting Guru, widely acclaimed as Australia’s best direct response advertising writer. He is also co-founder of the World Internet Summit (with Tom Hua), the World’s largest IM seminar.

Brett divulged a useful 7 step formula for making money online GUARANTEED.
1) Find a hot niche market (the rest is easy!)
2) Create a product which gives your market what they want
3) Create a powerful, compelling sales message
4) Design a simple website that converts prospects into buyers
5) Bring Traffic to your site using the Internets’ best search engines (free & paid traffic)
6) Use e-mail to turn even more people into customers
7) Have an army of affiliates to sell your product

Again another simple system, yet useful as it lays out the steps in an easy manner and you can map your progress through them and into profit!

Kirt Christensen – Kirt is an Adwords Guru, with over a decades worth of experience as an Adwords Qualified Individual he talked extensively on how to achieve a high Adwords ROI.

He outlined a 5 step system to Adwords success:
1) Sell what people are buying
2) Do Adwords Right! (deliver quickly and obviously what people want)
3) Track, Track, Track
4) Testing
5) Funnelise and monetize

I know that a number of people have mixed feelings about PPC, and it’s a technique that I don’t currently employ, however its one that remains a key strategy for the future as PPC has virtually no feedback delay which means you can be in business in about 10 minutes starting to see results.

Hopefully this has proved an interesting summary of the first day of the event, let me know your thoughts on the information thus far as it is just scratching the surface of my notes. I will post about Day Two later this week.