So its been a while since my last post, due to a variety of reasons which I won’t go into in great detail, but basically the upshot is I have managed to lose a couple of months and fail in my commitment to update here regularly!! But nevertheless I am now back and more determined than ever, so stay tuned for some great content that I have coming your way…
Today I want to talk about the power of video marketing and selling affiliate products through popular video sharing sites such as YouTube (being the main one), Metacafe, Break, Daily Motion etc.
Not a new concept I know, but a very powerful one that is often overlooked or misunderestimated.
Perhaps the best example I have ever seen of an affiliate promo is the “Guitar” video on YouTube. This already popular video was also picked up by E4 show Rude Tube, presented by Alex Zane, and became one of its top featured videos (incidentally no doubt driving further traffic to it!). You can see the video itself below
So why is this fairly simple video such a good example of affiliate marketing, and how is it being used as such?
Well the reason is two-fold: to date this video has had no less than 76,747,771 views!!!! (yes thats almost 77M views – some traffic!!) and secondly in the description box it has a link and a simple statement “I learned to play guitar with GuitarMasterPro.net. Practice, Practice, Practice and get a copy of Guitar Master Pro, that’s how I did it! Good Luck!”
Unsurprisingly the link accompanying the statement goes to the Guitar Master Pro product (or as now, the updated Guitar Superstars program) which is a product costing a basic $69 with a 60% affiliate commission ($41.40) before any up/downsells.
Given what they have seen in the video, do you think that some of the viewers would be interested in such a product which could teach them to play like that?? Well of course they would….. so you can see the power of this campaign.
The numbers are absolutely mind boggling, just think that if it has a 1% conversion rate from the video, then thats 767,478 visitors clicking the affiliate link. Assuming the conversion rate of the page is only a low 1% then thats 7,675 people who purchase the product which generates a commission of $317,745!!
Not a bad return for posting one video I think!! Thats also assuming that the poster is not the product vendor (as with no affiliates to pay he would generate an additional $211,830 giving a total of $529,575), ignoring any up/downsells (available at $197 and $47) and of course assuming very low conversion rates of only 1% from both YouTube visitors and sales page.
In all reality this was probably easily a $Million Dollar campaign for that marketer!!
So I think you can see the power of video marketing – its certainly something I will be looking to harness in the coming months, and I will chart my progress further on this blog.
So what are the key elements you need for a successful campaign?
- Interesting appealing content
- Topical content – latest trends, interests, fashions
- A quality, useful product to provide or promote
- Swift and varied distribution network (speed is often the key to keep ahead of the game)
Obviously you will need to research your chosen niche(s) to ascertain whether they are worthwhile entering and if they have active customers who will spend.
Also you will need to consider whether you want to record your video yourself (starring you or your friends!) or whether you want to make a video from other material, such as a compilation of “best of…” (respecting copyrights of course) – either can be successful for you and I will be experimenting with both.
Finally you need to distribute your content….A handy resource that I found for rating video sharing sites and their features and functionality can be found here at Top Ten reviews, this should give you an idea of where you can post your content as a starting point…
Hope this helps give you an idea or opens up a new avenue for your business, let me know your thoughts or any successes in the comments below.
Until next time,