Video Marketing – Anatomy Of A Successful Affiliate Campaign

So its been a while since my last post, due to a variety of reasons which I won’t go into in great detail, but basically the upshot is I have managed to lose a couple of months and fail in my commitment to update here regularly!! But nevertheless I am now back and more determined than ever, so stay tuned for some great content that I have coming your way…

Today I want to talk about the power of video marketing and selling affiliate products through popular video sharing sites such as YouTube (being the main one), Metacafe, Break, Daily Motion etc.
Not a new concept I know, but a very powerful one that is often overlooked or misunderestimated.

Perhaps the best example I have ever seen of an affiliate promo is the “Guitar” video on YouTube. This already popular video was also picked up by E4 show Rude Tube, presented by Alex Zane, and became one of its top featured videos (incidentally no doubt driving further traffic to it!). You can see the video itself below

So why is this fairly simple video such a good example of affiliate marketing, and how is it being used as such?

Well the reason is two-fold: to date this video has had no less than 76,747,771 views!!!! (yes thats almost 77M views – some traffic!!) and secondly in the description box it has a link and a simple statement “I learned to play guitar with GuitarMasterPro.net. Practice, Practice, Practice and get a copy of Guitar Master Pro, that’s how I did it! Good Luck!”

Unsurprisingly the link accompanying the statement goes to the Guitar Master Pro product (or as now, the updated Guitar Superstars program) which is a product costing a basic $69 with a 60% affiliate commission ($41.40) before any up/downsells.

Given what they have seen in the video, do you think that some of the viewers would be interested in such a product which could teach them to play like that?? Well of course they would….. so you can see the power of this campaign.

The numbers are absolutely mind boggling, just think that if it has a 1% conversion rate from the video, then thats 767,478 visitors clicking the affiliate link. Assuming the conversion rate of the page is only a low 1% then thats 7,675 people who purchase the product which generates a commission of $317,745!!

Not a bad return for posting one video I think!! Thats also assuming that the poster is not the product vendor (as with no affiliates to pay he would generate an additional $211,830 giving a total of $529,575), ignoring any up/downsells (available at $197 and $47) and of course assuming very low conversion rates of only 1% from both YouTube visitors and sales page.
In all reality this was probably easily a $Million Dollar campaign for that marketer!!

So I think you can see the power of video marketing – its certainly something I will be looking to harness in the coming months, and I will chart my progress further on this blog.

So what are the key elements you need for a successful campaign?

  • Interesting appealing content
  • Topical content – latest trends, interests, fashions
  • A quality, useful product to provide or promote
  • Swift and varied distribution network (speed is often the key to keep ahead of the game)

Obviously you will need to research your chosen niche(s) to ascertain whether they are worthwhile entering and if they have active customers who will spend.
Also you will need to consider whether you want to record your video yourself (starring you or your friends!) or whether you want to make a video from other material, such as a compilation of “best of…” (respecting copyrights of course) – either can be successful for you and I will be experimenting with both.

Finally you need to distribute your content….A handy resource that I found for rating video sharing sites and their features and functionality can be found here at Top Ten reviews, this should give you an idea of where you can post your content as a starting point…

Hope this helps give you an idea or opens up a new avenue for your business, let me know your thoughts or any successes in the comments below.

Until next time,

Tom

468 60 Video Marketing   Anatomy Of A Successful Affiliate Campaign

132 Comments

  • By BloggingToBank_, August 12, 2010 @ 8:47 pm

    YouTube Video Marketing, Adsense, Affiliate Marketing – $20 Per Sale: Affiliaters are jumping to promote, cause it… http://bit.ly/dumN0Q

  • By Sally, August 13, 2010 @ 9:26 am

    Hey Tom,

    I know a few people use TubeMogul for video distribution to great effect.

    I must admit I have not fully utilized the power of you tube or video marketing and your post has inspired me to take more action.

    Sally :)

  • By CharpebChirp, August 13, 2010 @ 8:53 am

    Don’t miss this Video it explains Affiliate Marketing (the new way) http://bit.ly/bbtIMa

  • By Lesley "Wes" Klatt, August 13, 2010 @ 9:08 pm

    Ahhh!

    I have a homework assignment for one of my Mastermind groups to create a video and I have NO IDEA how to proceed!

    Glad I found your post. No denying the power of video marketing!

    Thanks!

    Lesley

  • By Sue McDonald, August 13, 2010 @ 11:18 pm

    Hi Tom

    Video marketing is great and it amazing how many views some videos receive.

    A little about me – My name is Sue McDonald and I am a student of Mark Terrell and I am actually going through the course a second time – by invitation. I love it and know if I do all he says, I will be successful. I am Australian but the US is my second home as I have family there and visit quite often. This is why I started Internet Marketing so I can travel whenever I want and have the money to do what I want.

    Well I hope you are doing well and you become very successful. I would love you to come visit my blog and leave a comment. http://sue-mcdonald.com

    Kind regards

    Sue

  • By amandastone80, August 13, 2010 @ 8:54 pm

    Adsense : YouTube Video Marketing, Adsense, Affiliate Marketing – $20 Per Sale: Affiliaters are jumping to pro… http://bit.ly/bbCaUd news

  • By amandastone80, August 14, 2010 @ 8:47 am

    Adsense : YouTube Video Marketing, Adsense, Affiliate Marketing – $20 Per Sale: Affiliaters are jumping to pro… http://bit.ly/9ZFu9b news

  • By amandastone80, August 14, 2010 @ 8:48 pm

    Adsense : YouTube Video Marketing, Adsense, Affiliate Marketing – $20 Per Sale: Affiliaters are jumping to pro… http://bit.ly/agyVf2 news

  • By CharpebChirp, August 15, 2010 @ 8:47 am

    Don’t miss this Video it explains Affiliate Marketing (the new way) http://bit.ly/bbtIMa

  • By Tomharvey, August 16, 2010 @ 12:12 am

    Sally. A good point – I have heard good things about Tube Mogul (also Maria Andros speaks highly of Traffic Geyser but thats a paid service which isn't the cheapest) and need to leverage video much better. Whilst I'm not saying its easy to get the kind of numbers I illustrate in the article it certainly goes to show how effective video marketing can be (also can help with your SEO and rankings). I'll be taking more action and posting my tips and techniques along the way. Speak soon

    Tom

  • By Tomharvey, August 16, 2010 @ 12:29 am

    Lesley. Thanks for stopping by. The key is to take action – get in front of that camera and get recording, it may take a few takes the first time but you will get there in the end and grow in confidence. You could always try a powerpoint presentation and read the key points if you are nervous initially. Just an idea… Look forward to seeing your results, all the best

    Tom

  • By Fran T., August 16, 2010 @ 6:47 am

    Hi, Tom,

    WOW! I am looking forward to using video on my blog. Do you have any specific newbie tips for Youtube? Specifically, do you know how or where I could find info on using a pre-made video but personalizing it with my info?

    Thanks for inspiring me to use video!

    Fran

  • By Jason Ser, August 16, 2010 @ 6:49 am

    Hello Tom,

    Video marketing indeed is one very overlook marketing method. I have not get into it just yet. Somehow, I felt that the learning curve to really start one is steep for me. As I am not really a "Native English Speaker" ,I am afraid I may not be the "natural charm" as compare for those that don't have a accent in their language. I think may need to go toe the compilation approach if I ever start doing videos.

    Anyway, It is really refreshing to have a Non-IM case study and example for Video Marketing you shared here. I must say you did stir up some fire for me to really get my hand greasy into video soon, after I launch my true calling product in the next couple of days.

    Thanks for sharing.

    Jason Ser

  • By Mandy Allen, August 16, 2010 @ 9:06 am

    Hi Tom, very powerful point you are making here. I have never tried video marketing although I have made a few personal videos using Animoto that I have been very happy with. I just bought Camtasia so need to get on with learning how to use it!

    Enjoy the journey.

    Mandy

  • By Tomharvey, August 16, 2010 @ 8:25 pm

    Mandy. Thanks for stopping by – Animoto is quite a favourite of people starting with video online. I've got Camtasia Studio and its a great piece of software (even if I am still a novice) – I'm sure you will find its greatly beneficial in your video marketing efforts and I look forward to seeing the results. All the best, Tom

  • By Randy Smith, August 16, 2010 @ 8:47 pm

    Hi Tom,

    WOW – what a video, I actually watched (listened ) to the whole thing!!

    It really is a great example of some viral advertising with video!

    I know some of my videos have brought me sales, and they're not the best videos in the world by any means… so I do believe that you have a point about just getting something out there!

    After watching that – I know I should be making more videos!

    Cheers for an informative AND entertaining post :)

    And have fun in the 100 blog challenge ;)

    Randy http://www.RandolfSmith.com

  • By Terry Conti, August 16, 2010 @ 10:37 pm

    Hi Tom, affiliate marketing or not videos are a great way to get business. Video's are more effective than ads. I will be getting in doing videos soon. Thanks for the review resource. Terry Conti

  • By Tomharvey, August 17, 2010 @ 12:49 am

    Terry. Thanks for stopping by my friend, as you rightly say videos are key to driving traffic and business online and with the distribution channels and platforms they can get seen by a wide target audience very quickly. More importantly they offer something to people and if they are interested they can take it further which delivers more value than a static ad or flashing banner. To our success, Tom

  • By Tomharvey, August 17, 2010 @ 12:53 am

    Sue

    Thanks for stopping by – seeing a few of Mark's students over here – putting some of us other guys to shame with your activity and enthusiasm!! Great to build a wider network with you guys and those with Dean Holland and John Thornhill too. I look forward to seeing what you share and the feedback from what Mark is teaching – we can get quite a good community developing between all us students and inspire and assist each other to ongoing success. All the best in your endeavours and speak soon, Tom

  • By Noelle, August 17, 2010 @ 1:50 am

    I've wanted to get into video marketing for quite a while now, and this post just reminded me why. One of my biggest fears has been worried about having the ability to produce a high enough quality video, but I think I've been looking at it wrong. It can be extremely simple, as long as the message of the video is clear and compelling.
    Need to get on this for sure!

  • By John Reed, August 17, 2010 @ 5:08 pm

    Hi Tom,
    Picked up your contact from Jacinta's Challenge!!
    However, I really need a boot up the backside, and your post should help me focus – it's obvious that a well selected video can catapult a campaign to a pretty good level – so I really need to fit one in as a test and then launch forth with another 4 or 5 to get some positive ROI moving again!!
    Thanks for the tip – and the virtual Boot Up The Backside!!
    John O'York

  • By Tomharvey, August 17, 2010 @ 10:20 pm

    John, thanks for stopping by and glad I could help you focus!! Its amazing what a good video can do to catapault you to success and skyrocket your earnings, just need to take action!! As you rightly say, best to get started with one to test and keep pushing forward from there. All the best, Tom

  • By Tomharvey, August 17, 2010 @ 10:23 pm

    Noelle, thanks for your visit and input. As you say sometimes its better to get something out there than to overly focus on the quality as after all we cant get everything perfect every time!! The key is taking action and delivering value in a clear compelling way. All the best with your efforts, Tom

  • By Tomharvey, August 17, 2010 @ 10:29 pm

    Jason

    Thanks for stopping by and sharing your thoughts. I wouldn't worry too much about not being a native speaker as after all in the video featured is there any speaking!? You can always outsource the production or voice over if needs be and you dont always need to have spoken words in your videos don't forget! Good luck with your launch – let me know what you have coming out as woi be interested in taking a look…. Speak soon, Tom

  • By Bryan McHeyzer, August 18, 2010 @ 3:32 am

    Hi Tom,
    Good to meet you here on the 100 post challenge.
    I realise that video is a great media but have not got there yet.
    maybe soon…
    Cheers
    Bryan

  • By John McNally, August 18, 2010 @ 9:18 am

    The video was interesting Tom, 8) it reminded me of my first 'information product' purchase – 'Bert Weedon's learn to play the guitar in a day". I bought the sheet music for Albatross by Fleetwood Mac, but could only play '3 blind mice' on one string of my guitar. :-)

    Video is a future project for me, after a long list of other skills to master.
    Good luck with the 100 comment challenge Tom.

    John

  • By Barry Wells, August 18, 2010 @ 1:20 pm

    Hi Tom, good to see you back in the seat.

    This is a fantastic example of the power of video marketing, especially when combined with an affiliate link, like you pointed out Just 1% gives an excellent return for your time.

    I've created a few videos of my own, but not with this kind of result. It is definitely something that i will be following up on.

    Great post Tom, especially for the 100 blog comment challenge. Best of luck with it mate.

    R&R, Barry

  • By Steve King, August 18, 2010 @ 7:26 pm

    Hi Tom

    I agree with you, videos are one of the best ways to get traffic to your site, I use traffic geyser to great effect. It does cost a monthly subscription but it more than pays for itself.

    Welcome to the challenge, it's good to have you on board.

    I hope you enjoy the blog hopping :)

    Cheers
    Steve

  • By Tomharvey, August 18, 2010 @ 10:35 pm

    Steve. Thanks for stopping by and sharing your experiences and thoughts. I haven't used Traffic Geyser as yet myself but have heard great things and will definately be getting into using it as I push onwards and scale up my video marketing efforts. Speak soon, Tom

  • By Tomharvey, August 18, 2010 @ 10:39 pm

    Barry. Thanks for stopping by and your thoughts. I was blown away when I saw this video on TV and then looked at it on the internet and realised it was perhaps one of the best (most lucky!?) examples of affiliate marketing around. The numbers really are mind blowing as in all reality the conversion rates were probably much better than the 1% I used in the example – that is one hell of a return for a free video – real life changing stuff! Keep at it, I'm sure that even getting a fraction of this success with your videos will be very lucrative (for an inexpensive or free method!). Look forward to following your success and speak soon, Tom

  • By Tomharvey, August 18, 2010 @ 10:41 pm

    Terry

    So true my friend, videos can get some great free traffic for your offer/product/business and are a fantastic way of getting your brand and message out there. The viewing and exposure figures, particularly through You Tube, really are phenomenal putting you in front of a global audience. All the best with your endeavours, Tom

  • By Tomharvey, August 18, 2010 @ 10:51 pm

    Bryan, thanks for stopping by and pleasure to meet you too. Keep plugging away, you will get there. So much to learn and do when starting but the key is to keep taking action and pushing forwards. all the best, Tom

  • By Tomharvey, August 18, 2010 @ 10:58 pm

    Fran

    Thanks for stopping by and sharing. In terms of starting out I would monitor the hot trends, you can search You Tube itself (its pretty much the second search engine after Google), Yahoo Buzz or Google Trends to find topical red hot topics and niches. Then you can put together your video using a collection of images as a slideshow, personalised with your link on the video (also don't forget to put your link in that all important resource box too!). Or alternatively you can create a compilation (like a "best of") of clips from other videos – just check out your favourite sports team or player and you will no doubt find loads of "best of XYZ" or "Top 10 Goals/Dunks/Home Runs/Touchdowns/Crashes by XYZ" which are similar. Good luck – let me know how you get on!! Tom

  • By Tomharvey, August 18, 2010 @ 11:00 pm

    John, thanks for stopping by and glad to make your acquaintance. Thats more than I can play so I guess your ahead of the game there!! ( ;

    I know where you're coming from – when you start out there is so muchinfo out there and stuff to learn and try and master.. the key is to actually not get caught up in the learning and to make sure you keep taking action and learn as you go – something I've been guilty of neglecting myself but will be changing!! All the best, Tom

  • By Fran Aslam, August 19, 2010 @ 6:34 am

    Hi Tom:

    Video is extremely powerful for Internet marketing. It is the hottest item to promote. Just a little promotion and you will get many clients to work with. And use it for promoting your own business and yourself. You can soon become a video coach too.
    It is a great post, be focused and determined, you will have no problem.
    Now go to my blog post and read it for a comment, as I need it for 100 comment challenge. Thank you. I want to come and read more posts here and want you to do great.

    Talk again
    Fran Aslam

  • By Stan Young, August 19, 2010 @ 6:53 am

    Hi Tom, Great post on video marketing. That is an amazing amount of traffic on one single video. This is something that I am trying to get into. That is video blogging and marketing very poweful medium. Thanks Stan

  • By Tomharvey, August 19, 2010 @ 8:05 pm

    Stan, thanks for stopping by. Indeed video marketing is a very powerful tool often overlooked as people are scared to get something recorded or feel that they lack the skills – the key is to just get something done and build from there…. All the best in your endeavours, Tom

  • By Igor Griffiths, August 20, 2010 @ 6:30 pm

    Hi Tom

    I love the post and the video proves that no matter the medium, content remains key.

    Here is a video that is not professionally shot in any way but gets the message across through its fantastic content.

    have bookmarked the top ten list aw well.

    igor

  • By Tomharvey, August 20, 2010 @ 10:11 pm

    Igor, thanks for stopping by and your input. Indeed it just goes to show that video can transcend any market and have broad appeal no matter how professional or not. Hope all goes well in your endeavours, speak soon, Tom

  • By @NetBizns, August 21, 2010 @ 4:05 am

    Amazing video Tom, Simply amazing how someone so young can be that skilled. I'm jealous. I am a musician too. I play the bass guitar. Been playing a while but that kids got massive talent.____OK about your blog post on video marketing. It seems to be the way marketers are going these days. Google bought Youtube. What does that tell you. Most of the top spots on google for a specific keyword or phrase has a youtube video on there. ____So yup. Video is where it's at these days. Thanks for sharing it with us.____Take Care,__Steve

  • By Alex, August 21, 2010 @ 10:15 am

    Tom, This is such a powerful post mate, really well done. SO simple and yet so effective too. I have bookmarked this for later in the week when I share my link love out :)

  • By Nathaniel, August 21, 2010 @ 12:51 pm

    Hey Tom,

    Awesome post. it's stories like this that really excite me.

    It shows what can be achieved when everything is done properly (and you get a little lucky)

    I look forward to reading future posts.

    Cheers, Nathaniel.

  • By Darren L Carter, August 21, 2010 @ 6:05 pm

    Hey Tom,

    Wow, this was a really great example of good video marketing. Thanks for posting those possible conversion numbers. That is what really helped me see the big picture. Thanks!

    Peace,
    Darren L Carter

  • By Michael Pedzotti, August 22, 2010 @ 9:12 am

    Tom, I have to agree that this is a very effective means of getting a message to a large audience. Not only that but if it is tagged with a product or affiliate link, it is surely one of the best ways of making some money in return for the effort expended. Thanks for putting together this post as I had not seriously considered video as part of my marketing strategy. Now, having seen the guitar "hero", I am convinced it is a channel I need to turn on. Michael.

  • By Tomharvey, August 22, 2010 @ 1:35 pm

    Steve. Indeed its an amazing video – whilst I have focused on the marketing side of things you cant take anything away – he really is one great guitar player!! Have followed you on Twitter and look forward to sharing tips. Tom

  • By Tomharvey, August 22, 2010 @ 1:50 pm

    Alex, thanks for stopping by and your comments. Appreciate the bookmark, will swing your blog and check your updates. Speak soon, Tom

  • By Tomharvey, August 22, 2010 @ 2:16 pm

    Darren, Thanks for stopping by and your thoughts. Thought it would be good to showcase a non-IM example to demonstrate the power of video, the numbers are frankly astonishing – the potential is so exciting!! Speak soon, Tom

  • By Carstarphen, August 22, 2010 @ 4:13 pm

    Hey Tom,
    You are killing it on the guitar man! ,,,and I definitely need to step my video marketing game up. Thanks for this post!
    J
    The <a target="_new" href="http://thecartooncoach.com">Cartoon Coach

  • By Sandy Halliday, August 22, 2010 @ 8:23 pm

    Great post Tom. Of course you can't be sure that all the people who viewed the video clicked on the link but it would be a nice little earner for the guy if they did.

    I had a very short video made of one of my articles that does well in sending the viewers to my squeeze page so I know it works. Must do another!

  • By Lisa, August 23, 2010 @ 5:23 am

    Woah! Great video marketing! I didn't even know you could learn how to play guitar online. Guess you can learn to play guitar and get rich at the same time! yay!

    I really need to learn how to You Tube. So much going on there.

    So what is this intedsedebate it says I am logged into? Never heard of it. Never signed up for it for all I know.

    Also, the audio on the top of the post is cool. What made you put that up there? I am curious of your thoughts is all.

    Thanks for this awesome show of some great affiliate marketing. I appreciate it!

    Lisa~

  • By Tomharvey, August 23, 2010 @ 10:51 am

    Thanks for stopping by and your thoughts. Sadly its not me playing the guitar or withe the promo – but hopefully will hit those heights soon!! Video marketing is such a killer technique as traffic is huge and most of all its free!!

  • By Tomharvey, August 23, 2010 @ 10:53 am

    Nathaniel, thanks for stoopping by and sharing your thoughts. Indeed its exciting to think/see what is possible from some creative thinking, solid execution and a little bit of good fortune! The key is basically taking some action and good things should then follow. Speak soon, Tom

  • By Tomharvey, August 23, 2010 @ 10:55 am

    Sandy, thanks for the visit and your thoughts. Indeed thats true, thats why in the example I used a low 1% assumption (in reality a lot of this traffic is highly targeted to guitar players/enthusiasts/hobbyists so will likely be much higher) – even working off that given the views 1% is all you need to do very very well! Great to hear your success with video too – its a massive market that I need to get into properly in order to reap rewards. Would love to hear more about what you're doing….. speak soon, Tom

  • By Tomharvey, August 23, 2010 @ 1:26 pm

    Michael. Thanks for stopping by and your thoughts. Video is indeed a very powerful way of getting a message across both in terms of cost and effort. The traffic through video sites (free!) is massive and just getting a small proportion of that can make a massive difference to you, your business and your products.

    I think video is a valuable asset and channel for any business, look forward to seeing your success, Tom

  • By Craig, August 24, 2010 @ 7:12 am

    Hi Tom,

    I have only done 1 video to date so really need to step up a gear as you have just proven how important video marketing really is. Things like this give you a warm feeling inside and ideas are bouncing all around in my head.

    I just have to get the ball rolling.

    Cheers

    Craig

  • By Kathy Dobson, August 24, 2010 @ 7:47 pm

    Hi Tom,
    Oh you've struck a nerve! This is the area that keeps nudging me to learn and implement it.
    I've tackled powerpoint…now I need to tacle Camtasia and making videos of myself too.

    I really believe without learning the use of video it will be very hard to be successful online.
    Wow, the numbers you posted are incredible…just show the power video has.

    Thanks for giving me the push I needed!
    Kathy

  • By Karen, August 25, 2010 @ 12:55 pm

    Hi Tom

    Good post and great content
    I am a student of Mark Terrell's coaching and I havent started video marketing yet, but have bookmarked your blog you have some great tips and advice I would love for you to stop by my blog and check it out if you have a chance.

    Thank You
    Karen

  • By Mike Calmot, August 25, 2010 @ 2:25 pm

    Hi Tom
    Very inspiring!
    I play and its made me want to go an pick it up right now.
    The power of association is shown really well here-s the power of JV relationships would be one example :)
    Best wishes
    Mike

  • By ** RJB **, August 25, 2010 @ 4:49 pm

    Hey Tom,

    Cool to see you posting again!!

    Inspirational post here to make more of video marketing, something I really don't do…haven't event got round to optimising any you tube videos yet!

    Good to see the potential numbers, although we're not likely to hit those sorts of views every time ;-) it really shows the potential.

    Cheers!

    Rob :-D
    (** RJB **)

    p.s. how do you do/what's the plugin that includes the subscribe to + dropdown menu below the comment box! V. cool!!

  • By Tomharvey, August 25, 2010 @ 8:58 pm

    Mike. Have to admit its a great sales pitch/call to action! Would imagine the conversion numbers are significantly higher than indicated as the example. Think will inspire a number of people to get into video marketing. All the best, Tom

  • By Tomharvey, August 25, 2010 @ 9:06 pm

    Karen

    Thanks for stopping by, have returned the visit already! Hope Mark's coaching is going well and you are progressing, I see a number of his students over here and on my travels – you really are an active motivated bunch and will succeed if you carry on taking positive action. You really should get into video alongside your other marketing, I'm just starting myself but can already see the power!! To our success,

    Tom

  • By Tomharvey, August 25, 2010 @ 9:09 pm

    Kathy

    Glad to see you over here and thanks for your thoughts – really great to see that this post is inspiring people and getting them to see the potential and get excited like I did when I contemplated and understood the power of using video. Camtasia is a great program – I'm no expert but its a really handy piece of software thats easy to use. All the best in your endeavour, speak soon

    Tom

  • By Tomharvey, August 25, 2010 @ 9:10 pm

    Craig

    Thanks for stopping by. Whilst you may have only done 1 video to date thats 1 more than a lot of people and at least you have started to take action! Keep the momentum and you will succeed, the key is taking action as the ideas will then turn into reality much quicker and you wiltter at implementation. All the best, Tom

  • By Tomharvey, August 25, 2010 @ 9:14 pm

    Rob

    Great to hear from you again – trust you're going well and will stop by your blog and see what you've been up to. Thanks for your thoughts, I'm the same in regards to video – raw round teh edges but pushing forward and getting it integrated into my marketing and efforts. As you say highly unlikely we will hit those numbers consistently but then again when you consider them just once would do well!!

    The commenting plug in I use is called Intense Debate which works like a mini-blogging platform. Forget who it was that recommended it originally but was one of our fellow MWA students. Reminds me that I must do a post on the plug ins that I use at some point…… Speak soon,

    Tom

  • By Tomharvey, August 25, 2010 @ 9:23 pm

    Lisa

    Thanks for stopping by and sharing your thoughts. One of the beauties of the internet is that you can learn a skill and make money from it at the same time – I love it! The power of video marketing can be unleashed on pretty much any product or niche and is so powerful.

    Intensedebate is a blog comments system that I use, was recommended by another blogger, and it works as a mini-blogging platform. I quite like it and it integrates well with the blog and offers a number of built in features which are good. The audio is another recommended plugin, I think its good as adds another type of content that I can syndicate from my blog – you can distribute audio feeds to provide content and links back!

    Ill be doing a post on the plugins I use in the future so keep your eyes peeled!! All the best, Tom

  • By LynnN, August 25, 2010 @ 11:57 pm

    Hi Tom

    Nearly 77 million views, wow! It just shows the power of video marketing. And the guitar playing was pretty awesome but where was the band hiding – under the bed?! The thought of making a video scares the heck out of me but I think it's about time I took the bull by the horns and gave it a go.

    Good luck with the Challenge.
    Lynn

  • By Tomharvey, August 26, 2010 @ 1:21 am

    Lynn

    Thanks for stopping by and pleasure making your acquaintance. Video is indeed a powerful tool, as with everythingthe key is taking action! One tip I've learnt to overcome your fear on early videos is to either do a Camtasia (or equivalent style free screen capture software) video or a powerpoint presentation so you can avoid appearing in front of the camera. This should be enough to get you started but obviously as you develop (and build confidence) you will want to appear in front of the camera to build rapport with your viewers/subscribers. Good luck with it! Tom

  • By Stuart Turnbull, August 26, 2010 @ 11:34 pm

    Hi Tom

    Wow! 77m views, that's one successful video!

    The most views I've had for a video promoting an affiliate product is around 600 and this was part of a campaign that earned me over $2k in commission.

    So you don't need millions of views to make worthwhile money!

    Thanks for an inspiring post!

  • By Tomharvey, August 27, 2010 @ 12:13 am

    Stuart, thanks for stopping by and sharing your thoughts and details of your success – just goes to show how video can be lucrative even with modest viewing figures. Would love to hear more detail about the campaign you ran…. All the best, Tom

  • By Vance Sova, August 27, 2010 @ 5:58 am

    Hi Tom,

    At first I thought it might be you playing the guitar as i watched the video first.

    Video marketing can be a gold mine indeed if you can get that many views.

    I'm tempted to take my guitar out now and start playing.

    But seriously, I will be using video within weeks or a month or two.

    Thanks for the post.

    Vance

  • By Bill Murney, August 27, 2010 @ 11:52 am

    Hi Tom,

    They say the simple things are the best and this is a great example of that. It sure seems a perfect and cheap method of traffic generation and one I will have to get involved in.

    I shall save your post for reference when my product is ready for lauch, thanks for that.

    Regards,

    Bill

  • By Martyn Boaden, August 27, 2010 @ 11:54 am

    Hi Tom

    This is a great post – very well made. I use video in my internet marketing online business, but not as much as I should.

    Not only can a video on YouTube drive traffic to your site (or to someone else's site via your affiliate link), but a video salespage can achieve better results than a long-copy salespage.

    And an interesting video on a page can encourage people to stick around to watch it which reduces your bounce rate enhancing Google's impression of your site, e.g. I've come here as part of the 100 Blog Post Challenge but just had to stick around to listen to that video!

    I've posted a link to this page on identi.ca for you (makes a change from Twitter!)

  • By Mike Helton, August 27, 2010 @ 10:50 pm

    Hey Tom,

    Video has proven to be the monster under the bed. I don't want to do it, I don't want to open myself up for all the world, and I don't want to get out from under the covers I now have for fear I might get caught.

    Right now I'm comfortable not doing the video thing, but I know the writing is on the wall. I also know that if I plan on competing, I have to get over this fear.

    Maybe later.

    Thanks,
    Mike

  • By Mike Fleming, August 28, 2010 @ 6:26 am

    Hi Tom,
    Video marketing is a very powerful tool in the internet marketing world It Sells Products better than a sales page without a video although I have not created any video’s as of yet I’ll get there one day. Thanks for the post Tom.
    Mike

  • By Daniel M. Wood, August 28, 2010 @ 11:35 am

    Video is a very powerful tool however you use it, but using it to sell your affiliate products is definitely a smart decision.

  • By Tomharvey, August 28, 2010 @ 3:24 pm

    Daniel. Thanks for sharing your thoughts, indeed its just one great way of using video to boost your business and profits. All the best, Tom

  • By Tomharvey, August 28, 2010 @ 3:26 pm

    Mike. Thanks for your visit and sharing, indeed video is still a massive growth medium. Over the last 2 years it has been clear to see the growth in squeeze and sales pages using video and evidently the reason for that is that it works!! I would highly recommend adding it to your business. All the best, Tom

  • By Tomharvey, August 28, 2010 @ 3:28 pm

    Mike, thanks for sharing your honest thoughts and fears/restraints. You could start by doing screen capture videos (using Camtasia or similar free software) or even Powerpoint presentations/slide shows as that would let you get started without opening yourself up to the world. Small steps my friend, always moving forward…. Good luck with it.

    Tom

  • By Tomharvey, August 28, 2010 @ 3:32 pm

    Bill. Thanks for stopping by. I think that video is a key tool to use in your business and products – you should definately incorporate it in your up coming product and launch – would love to know some more details of what you are up to – let me know! As far as another traffic method goes video is great as the number of people visiting sites like YouTube is huge and best of all its free traffic!! Alll the best, Tom

  • By Tomharvey, August 28, 2010 @ 3:39 pm

    Vance. Hope you are well – been a while. Sadly not me playing I'm afraid (I'm not the most musical of people!!), got a feeling would take some time to get to that level of proficiency! I'm just dipping my toe into video to add another facet to my business, but video really does excite me as the potential and success of these type of campaigns goes to show what is possible. I would suggest we need to review the Maria Andros call from MWA to get further tips and inspiration – its on my to-do list this weekend in fact!! All the best,

    Tom

  • By Tomharvey, August 28, 2010 @ 3:41 pm

    Martyn, Thanks for sharing your thoughts and the bookmark – much appreciated, will return the favour when I head over to your site. Completely agree with your comments regarding video sales pages as over the past 2 years or so its been interesting to see the usage of video take over on many squeeze pages and sales letters with a number of launches now being based around a video sales page/introduction/presentation. Certainly helps visualise what is possible in addition to reading about the possibilities. Not to mention keeps people hooked for a while longer. Speak soon, Tom

  • By Tomharvey, August 28, 2010 @ 9:35 pm

    Fran. Thanks for your visit and for sharing your thoughts, as you rightly say video is hot at the moment and is a key tool to get to grips with in order to utilise in your business and promotions. One day ill be au fait enough to be a coach!! lol. Will see you on your blog soon, Tom

  • By Tomharvey, August 28, 2010 @ 9:37 pm

    Randy. Thanks for the visit and glad to meet you via the 100 comment challenge. Great to hear that video is working for you no matter how good/bad they may be (not my opinion – havent seen them to comment!!) – proves that taking action is key! Speak soon, Tom

  • By Amy Steelman-Prueter, August 29, 2010 @ 3:40 am

    I have to work using the power of video marketing. Thanks for sharing.

  • By michelle, August 30, 2010 @ 1:46 am

    Hi Tom,

    I love the idea of video marketing, just need to get my head round the various methods of creating and promoting.

    Enjoy the challenge
    Michelle

  • By Alex, August 30, 2010 @ 2:35 am

    Hi Tom
    That's an excellent marketing technique. Thanks for posting the ins and outs on it. I may be a ways away from that, but I see the value of it and it will surely keep me curious until I flesh it out.
    Thanks.
    Alex

  • By Jacinta Dean, August 30, 2010 @ 8:24 am

    Hi Tom,

    I have seen that video before. It is amazing and the power of intrigue it gives to the product.

    Video marketing is incredible and I think we are only just in the beginning of seeing the power of it all.

    I do believe that if we want to be successful in our online business ventures no matter which are, whether it is with product creation or affiliate marketing video will play an important role and if we are not using video then we need to seriously look at it!

    It is on my list of things to learn after this challenge along with list building! So much to do so little time! Oops on that one! :oops:

    First I actually need to get a video camera and the software to do it! Am a bit slow in that department.

    Just had a look at the top ten review site. How cool is that site!! Type in your keyword and they have done top ten reviews on just about everything. I was getting side tracked having a play!!

    Hope everything has been going well with the challenge. I have just about finished my blog hopping. I am taking a table as I go around to check on everyone's comments.

    See you back here soon,

    Cheers

    Jacinta :D

  • By Gwen Tanner, August 30, 2010 @ 10:33 am

    This is an excellent example of how video can help grab the attention of prospective buyers. Not only for affiliate products, but also for your own! It's a great way to think outside of the box and stand out.

    Thanks for the post, and hope you're having fun with the 100 Comment Challenge!

    Gwen

  • By John Edler, August 30, 2010 @ 11:15 am

    Great post,

    When we play word association, it's easy for sequence to go 'search engine' .. 'Google'

    It's easy to forget that Youtube gets nearly as many searches as Google, and maybe not by the same search criteria and that Ebay gets more searches !!

    Love Google, but by polygamous LOL

    John Edler
    Author of 'Sticky Memory' http://johnedler.com/blog/sticky-memory-have-i-co

  • By Pete Carr, August 30, 2010 @ 11:57 am

    Hi Tom,
    WOW 77million views. It just goes to show the power of video. If your figures are anywhere near the real ones (low i suspect) then you would only need to do 1 per year to make a very nice income.

    Pete

  • By Abizer, August 30, 2010 @ 2:41 pm

    Hi Tom

    The video was very good .. I first heard the whole video – think it was 5 minutes long – and then progressed reading the rest of the post :-)

    You're spot-on about video marketing and these days no marketing seems to be complete without the video marketing strategy booster dose!

    And the guitar example was absolutely good which exactly shows the power of video marketing …

    Nice to meet you here … all the best for the 100 blog comment challenge

    Cheers!
    Abizer

  • By Abizer, August 30, 2010 @ 2:42 pm

    Thanks buddy for sharing the URL of top 10 video websites …

    Cheers!
    Abizer

  • By Tomharvey, August 30, 2010 @ 5:07 pm

    Michelle. Thanks for your visit – let me know if you need any tips and/or advice. You can start cheaply using an iphone or flip camera (or most conventional digital cameras will let you shoot video) or you can get free screen capture software and record a video that way. The key is to take action and push forwards. All the best

    Tom

  • By Tomharvey, August 30, 2010 @ 5:09 pm

    Ales. Its certainly a great technique to add to your arsenal and another strand for your business. Best of all it can be low cost and the traffic is free, targeted and massive in volume so whats not to like!! Cheers, Tom

  • By Tomharvey, August 30, 2010 @ 5:09 pm

    No problem, glad you also found it useful!

  • By Tomharvey, August 30, 2010 @ 5:11 pm

    Pete – the mind boggles doesn't it!! One piece of work and you are set for the year…. probably didn't take too long either. Whilst may be an extreme example, as surely we cant all hope every video goes viral like this, you only need to tap into a proportion of that to do very well. Certainly a method I will be pushing forwards with. All the best, Tom

  • By Tomharvey, August 30, 2010 @ 5:14 pm

    Gwen, thanks for your visit and nice to meet you in the challenge. Indeed video is a massively powerful tool for both affiliate and your own promotions and its one that not everyone embraces and tries, for a variety of reasons, but hopefully just seeing the possibilities will get people excited like I am. Speak soon, Tom

  • By Brandon Connell, August 30, 2010 @ 9:21 pm

    That's an excellent example of viral video marketing. People don't understand the power of such a thing, and most tend to simply ignore or neglect it.

  • By Dawn Kay, August 30, 2010 @ 9:57 pm

    Hi Tom

    I have to admit video marketing is on my to do list as I've been putting it off cause its another thing I need to learn – how to use Camtasia.

    I recognize and have listened to that guitar track on You Tube as my husband has played it many times.

    Good luck with the challenge and it was nice to meet you

    Regards

    Dawn Kay

  • By Rick Byrd, August 31, 2010 @ 2:08 am

    Hey Tom,

    Thanks for sharing this great example of good video marketing.

    I still have not really got into using video but this video just goes to show me that videos do not have to be professionally created to get the message across and to be able to make money using video.

    Thanks for sharing!

    – Rick

  • By Ed The Ed Files, August 31, 2010 @ 11:35 am

    Hey Tom,

    Fantastic video and as you point out a new approach, however it begs a question the guys that talented he should be making a living playing the guitar!

    He was absolutely amazing, but I look at affiliate marketing as lucrative but I think to do it as a full time venture you have to be well seasoned, to know what works and what doesn`t!

    Cheers Tom….Ed.

  • By Rob Corrigan, August 31, 2010 @ 7:26 pm

    Hey Tom,

    great post I really did not see the full potential of video marketing until I saw your post, it has realy given me something to think about.

    Cheers
    Rob

  • By Brian Alcock, August 31, 2010 @ 8:48 pm

    Hi Tom,

    Brilliant video, loved every minute of it.

    Thanks for sharing this excellent example of video marketing at its' best. It really does get the mind working overtime on the possibilities of using video.

    Also enjoyed visiting your blog by way of the challenge and will be back soon.

    Regards,

    Brian

  • By eof737, September 1, 2010 @ 2:14 am

    Great points… I see video as the huge direction we are all going in as more people wish to cut the information delivery time in half. That guitar story is amazing… You do have a point that video marketing is growing as a field. I believe we will see more innovation there too. Thank you!
    Stopped by on my 11th hour visit for the 100 comment challenge.
    Best,
    Elizabeth

  • By Justin, September 1, 2010 @ 4:08 am

    Hi Tom,

    This is an idea whose time has come of age. Something we should all learn to apply and take advantage of. Wow. 77M. that is awesome. I would settle for a tenth of that right now ;).

    Nice to meet you. need to move along as the night is short and the list is still long.

    Justin

  • By Thu Nguyen, September 1, 2010 @ 5:17 am

    Hi Tom,

    Thanks for the top ten resource page. I haven't yet ventured into video marketing because I'm still working on blogging. Although you can only focus on so much, I'd like to work on things one at a time. Thus, I do overload myself with to-do but it's all part of the fun.

    Thanks so much for the share! See you on the 100th comment.

  • By Andreas Spyrou, September 1, 2010 @ 5:54 pm

    Hi Tom,

    WOW! This video has a LOT of views even with a bad title!

    When you search for “guitar” on YouTube, the video comes up in the first page. It gets hundreds of unique views every single day but these visitors are not targeted enough. Some people might want to buy a guitar; some others want to learn to play a classic guitar and some others an electric guitar etc.

    Even though I can see that he sends visitors to a squeeze page which this is great!
    Video marketing is excellent way to build a list and most of the times for 100% FREE! Making at LEAST $300,000 with almost no investment if EXCELLENT! I can’t imagine of how much money he can make in the future from his list.

    Personally I have 2 videos on YouTube that have nearly 1 Million views EACH! YouTube (and other websites where the video is shared) sent me more than 50.000 unique visitors (and STILL sending me lots of targeted traffic). This FREE traffic source made me $10,000!

    Take care,
    Andreas

  • By Tomharvey, September 2, 2010 @ 12:37 am

    Thu

    No problem, stay tuned as got plenty more resources to share!! Don't blame you for focusing on one thing at a time as otherwise its easy to get waylaid and do nothing, look forward to charting your progress. Regards

    Tom

  • By Tomharvey, September 2, 2010 @ 12:38 am

    Justin

    Thanks for stopping by, I'm doing my rounds too so will see you soon!! Indeed the numbers are huge (also check out my recent post on Twitter too) as goes to show what the markets are like and we just need a small slice!! All the best,

    Tom

  • By Tomharvey, September 3, 2010 @ 12:32 am

    Elizabeth – thanks for your visit – still doing mine so guess that makes them the 12th hour visits!! I still get excited every time I think about that particular example and the potential of video – never fails to inspire me – just need to ramp up my action alongside everything else (including the blog). Speak soon,

    Tom

  • By Tomharvey, September 3, 2010 @ 12:36 am

    Brian, indeed video and cases like this get the mind racing and the creative juices flowing as you can really make it big time off one well thought out creative idea!! Worst case its another useful facet to our business so win-win either way. All the best in your endeavours, Tom

  • By Tomharvey, September 3, 2010 @ 12:37 am

    Rob, glad its motivated you and got you thinking – certainly served its purpose in that respect!! All the best, Tom

  • By Tomharvey, September 3, 2010 @ 12:40 am

    Ed. Always good to learn new approaches to test and integrate into our efforts. Going full time is a difficult one as I do agree that you need to be seasoned (not to mention generating reasonable income to cover bills etc), however the best way of getting the experience and learning is by devoting the time to it which you can only do 100% if you're full time – a real catch-22!! Will get there in the end…. All the best, Tom

  • By Tomharvey, September 3, 2010 @ 12:42 am

    Brandon, exactly – viral marketing is so powerful! Seems to be a degree of good luck/fortune involved but as always you have to be in it to win it and by that I mean actually put content out there..

  • By Tomharvey, September 3, 2010 @ 12:44 am

    John

    GREAT point – a lot of people are unaware that YouTube and Ebay are as searched as Google and therefore they are great tools to use and markets to be in and to research and dominate. Thing about them is they can be morte targeted as Ebay traffic in the main tends to be more buyer traffic, so exactly what you want your product to be in front of!! All the best

    Tom

  • By Tomharvey, September 3, 2010 @ 12:46 am

    Abizer

    Thanks for stopping by, im just on the last round of my commenting (albeit slightly late!) so will no doubt speak further soon.

    Video is a great strategy to add, even if its just another complement to our existing offering, as its another way of connecting with people and also a way of teaching and developing visual people. All the best

    Tom

  • By Tomharvey, September 3, 2010 @ 12:49 am

    Rick

    As with everything in IM it would seem, the key is actually taking action, as something that isn't perfect which has been distributed will do better than that work in progress still on your camera/hard drive. Quite often you find that the semi-professional, or novelty, videos work better as they seem less scripted, flashy and salesy. All the best

    Tom

  • By Tomharvey, September 3, 2010 @ 12:50 am

    Wasnt your husband in the video was it!? lol. I'm no Camtasia expert but have found that its relatively easy to get up and running with it and to learn as you go. Look forward to seeing your efforts…. Tom

  • By Deb, September 3, 2010 @ 8:23 am

    That was a great post, very convincing in the effectiveness of video marketing.

  • By Dave Whittle, September 3, 2010 @ 10:27 pm

    Hi Tom ,

    Great post – and a reminder that I need to get out of my comfort zone and create some videos.
    Recently got Camtasia but I can see it is another learning curve! Sigh! :)
    I see you have well over your 100 comments – interesting isn't it?
    Regards,
    Dave

  • By Tomharvey, September 3, 2010 @ 11:54 pm

    Dave. Camtasia is a great program – I'm relatively new to it myself but it seems straight forward so you should be up and running in no time at all! I'm not sure if teh responses add to the comment numbers but either way its great stuff and I've met a load of great people along teh way so glad I joined. All the best

    Tom

  • By Tomharvey, September 4, 2010 @ 12:14 am

    Andreas

    Thanks for your visit and your insightful comments. Agree that the traffic isn't laser targeted but then again at that level and because of the intrigue I think the creator has done very well for himself!! Indeed his list must be a massive asset now, and as long as he provides value he will be set for a long time to come.

    Congratulations on your videos – thats some numbers – must check those out. Good to see an example of someone making it work for them and the $10k is a great result from free traffic!! Speak soon

    Tom

  • By Tomharvey, September 4, 2010 @ 12:17 am

    Jacinta

    Finally got round to approving and replying to all the comments. Thanks for your input, as you say video is key to whatever avenue or direction that your business takes, in my opinion its just too important to overlook given the sheer volume of traffic and the authority that Google gives to videos.

    Glad you liked the review site – check out my latest post on Twitter for another killer free search resource!! Speak soon

    Tom

  • By Eamon OKeeffe, September 4, 2010 @ 3:28 pm

    Hi Tom
    Video marketing like you have demonstrated here in your post is very powerful and effective. I dont know why I havnt followed up on it in the past even though I have been aware of it for ages. I suppose it is some sort of fear of technology. Although with you tube it really is dead easy.
    Thanks for the tips and I hope you enjoyed the challenge.
    Good luck
    Eamon

  • By Tomharvey, September 5, 2010 @ 7:57 pm

    Eamon

    Thanks for your visit and comments – I agree with what you say – I've procrastinated with video to date for one reason or another but it really is easy and the key is to get going and build confidence as your experience grows. Good luck with it!!

    Tom

  • By oscar costumes, September 18, 2010 @ 8:20 am

    Hi Tom,

    This was a wonderful post on video. It good to read a post that teaches and suggest the right thing to do as well. Video can be very effective tool online marketing. It is more interesting and compelling. Thanks for putting together this post as I had not seriously considered video as part of my marketing strategy. I believe this is the kind of technique that bloggres must consider.

  • By Paul Hooper, November 7, 2010 @ 7:11 am

    Hi Tom, I think you have highlighted the potential of video marketing really well here, and the guitar video you have shown is an excellent example of what i can achieve.

    I would love to know how much the person who has the link in the description box earns in affiliate commissions just from that video. It would not surprise me if he is making 5 figures a month from that video alone.

    But that is what can happen if you get a video to go viral like that, you will see an amazing amount of traffic to where ever your link points too.

    Video really excites me, and is something I want to get into a lot more in 2011 as i think it can take a business to a whole new level.

    Thanks Tom,
    Paul

  • By Tomharvey, November 10, 2010 @ 12:49 pm

    Paul

    Thanks for stopping by and your comments. Indeed it would be enlightening to see how much has actually been made from that video. Traffic is fairly untargeted so I reckon the low conversion rates that I have used are probably fairly decent estimations. I think its fairly extreme as it just so happens that it got featured on Rude Tube and added momentum. Im excited by video too and have been focusing my efforts more on You Tube and leaning video marketing so watch this space for further updates.

    Tom

  • By ryandeiss, May 16, 2011 @ 5:39 am

    Affiliate marketing is one of the simplest and most effective business opportunities on the web today and you have put some great information on here. Thanks!

  • By Tomharvey, June 15, 2011 @ 12:48 am

    Thanks Ryan – great to have you over here and thanks for the kind words. Nolt been as active on my blog as I would like but plenty to share so hope to see you here again. Tom

  • By R Rose, February 10, 2014 @ 6:14 pm

    Video marketing is an important part of any marketing campaign. People love to sit back and watch oppose to reading.

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